Video Course Review
“Freelancing Fundamentals” with Tom Geller. Video Course Review
In this video course offered through http://www.lynda.com, Tom Geller explains how to transition into freelancing, no matter what field you are in. In a sincere and thorough manner, he presents a comprehensive overview of how to start off on the right foot, with additional hard-earned tips based on his own experience as a freelance writer.
He begins by explaining how freelancing is different from employment, both legally and personally. He leads you through the basics of how to marshal your creative, financial, and networking resources. Other topics covered include interacting with clients, managing your time and projects, sharpening your market focus, and staying motivated. He provides guidance and optional worksheets in areas like developing your own career goals. Just as I was finishing the course, a new, bonus chapter was added that addresses “FAQs” that freelancers often have when entering the field.
While I was disappointed that this video did not get specific about my own field, he did an excellent job of providing an overview of areas common to all freelancers. When he couldn’t go into depth, he often recommended other courses or links so you could explore more on your own.
I would recommend this video course to those who are contemplating the leap into freelancing because it provides a logical overview of the issues you should consider in preparation for your transition without a lot of cheerleading hype often found in other self-help courses.
Karen Jewell-Kett is an experienced graphic designer who is transitioning from employment to freelancing. She specializes in education, corporate, service, and non-profit markets. Karen is also listed in the CDPUG Services Directory and even manages the CDPUG Services Directory.
“Talent is Not Enough: Business Secrets for Designers, Second Edition.” (New Riders, 2010)
by Shel Perkins
It takes more than talent to be a successful graphic designer, insists author Shel Perkins in this book that details the often forgotten side of the profession—the “internal, operational issues” that can turn artistic success into business success.
In a clear, surprisingly readable style, the author organizes topics in the order in which he figures they would arise in the course of a designer’s career. Each chapter builds on the previous one, but you can also dive in and read a chapter on its own as an excellent quick reference.
Beginners in the field as well as seasoned professionals—from independent design contractors to small and large design firms—all will find useful encyclopedic information presented in up-to-date detail. Mr. Perkins covers forms of business organization, contracts, legal issues, taxes, rates, project management, bookkeeping, and cash flow management as well as how to determine profit and loss and much more. Helpful charts and diagrams explain some of the more technical concepts. It’s not surprising that this book has been used as a text book in some college design programs. It’s like having an expert advisor sit down and explain it all to you. The only quibble I can find with the book in print form is its tiny typeface.
I highly recommend “Talent is Not Enough” to graphic designers at all stages of their careers. It’s an eye-opening, in-depth look at what it really takes to succeed in the business side of graphic design. I’m going to add this book to my personal library.
Reviewed by Karen Jewell-Kett.
Karen is is listed in the CDPUG Services Directory and also the Manager of the CDPUG Services Directory.
Here is the presentation file from the March 23, 2013 meeting. Presentation by Tom Suhadolnik, Lead Engineer. enCompass Group LLC.
For backup products, external hard drives were recommended. The Voyager Q is a great product for Creative Professionals with Macs and FireWire. Think FireWire = pipe. USB 2.0 = straw. Spike loves these products and always has a least one in his car.
The latest Macs have USB 3.0 which is equivalent to FireWire. This product would be good for those configurations. It supports 3.5 inch and 2.5 inch SATA drives.
The IDSA 2013 Central District Design Conference will be held in Cleveland on April 12-13. The title of the Conference is “Design your Ecosytem.”
For more information on the Industrial Designers Society of America Conference to go this link.
CDPUG member Liz Blankschaen of In2 Marketing Solutions (440-526-6947) has reviewed the Freelancing Fundamentals Course added www.lynda.com just after our January Best Business Practices for the Graphics Professional program. From our programming mouth to Lynda’s ear.
Here is Liz’s review. Keep an eye and an hear out for an additional review of the same course from member and manager of the CDPUG Services Directory, Karen Jewel-Kett.
Freelancing Fundamentals is the name of a new course at www.lynda.com and is instructed by Tom Geller. Starting a freelancing service can appear pretty intuitive. It’s those questions that come up as you try to grow your business that Mr. Geller provides some very useful advice. This series will take 2 hours from beginning to end; and covers issues such as licenses, insurance, how to set prices, getting referrals, developing your niche, losing and firing clients, creating passive income and much more. This course is excellent overview for beginners and provides a good review for those who have been in business for a while.