Typically, the frequency (keyword density) of the words in the page is used as the weight even though some other metric might be used.
There are a number of online free word cloud generators that uses word frequency as the weight. Hence, the generated word cloud of a page gives a quick understanding of how the page is optimized for certain words.
These applications are also smart enough to extract phrases and works much better than most other word cloud generators on the web. The word cloud of a blog, news page, feed will give a quick idea about what topics are being discussed.
Tag clouds are popular in the web 2.0 world. If you have a blog or an account with social networking websites, you can use these applicatoins to display a word cloud of your pages and impress your friends and visitors. If you are a SEO specialist, you can use this tool to get better insight into your customers’ web pages.
Want to try it yourself?
Use this Google search string to see a bunch of word cloud applications. Below is a rich example of how they work from one of these sites.
What is Tag Crowd?
TagCrowd is a web application for visualizing word frequencies in any text by creating what is popularly known as a word cloud, text cloud or tag cloud.
It was created by Daniel Steinbock, a doctoral student in Design and Education at Stanford University.
A word cloud is a beautiful, informative image that communicates much in a single glance. TagCrowd specializes in making your word clouds easy to read, analyze and compare, for a variety of useful purposes:
- as topic summaries for speeches and written works
- as blog tool or website analysis for search engine optimization (SEO)
- for visual analysis of qualitative data
- as brand clouds that let companies see how they are perceived by the world
- for data mining a text corpus
- for helping writers and students reflect on their work
- as name tags for conferences, cocktail parties or wherever new collaborations start
- as resumes in a single glance
- as visual poetry
The list goes on and continues to grow. Plug in any web site or blog to get a cloud tag.
Posted by: firstname.lastname@example.org